Guess I went a little overboard.....
Yes the technology has improved mileage greatly. But instead of looking at it in such a way as 'my 1980's econobox got 25mpg, my 2012 econobox should get 60 mpg', One should look at it as 'my 1980's econobox got 25mpg, now my 2012 full sized car gets 30mpg, at 300hp, is a lot cleaner emissions wise, will last 200k if taken care of, and easier and safer to drive'.
One needs to look at the total package technology wise. When I compare my old 1977 Impala to my 2012 Impala its unbelievable. Safer, better handling, cleaner running, and 3 times the mileage. In a nutshell technology in my opinion has saved fuel immensely.
As for doom and gloom over the diesel engine, I don't think so. The new 2013 offerings from the big three are many times cleaner than any of the older designs, a lot cleaner than anything running in Europe, and although not cost feasible yet, running straight bio-fuel or even synthetic fuels would in my opinion run pretty close to zero emissions. Heck, the new VW diesel gets 48mpg all day every day.